February 24, 2023 / by Danny Mavis

Western fashion has become so popular in recent years that it has gone mainstream and started influencing fashionistas of all ages! Some have delved into pairing their best cowboy boots with dresses, while others love sporting a good flannel.

So, if you’re wondering how to pull off the western look, without going full giddy-up, there are several ways to unleash your inner cowpoke or country music star and finding the best western wear brand is one of them. Whether you’re trying for a hip-hop cowboy appearance, a farmhand festival aesthetic, or a Nashville aesthetic, these are the best western wear brands you can always count on.

Pure Western

Pure Western provides the best western wear for the modern cowboy and cowgirl. This proudly Australian-owned brand is a leader in denim and trendy country clothing pieces. Started operating a decade ago, today Pure Western is all into designing original attire with plenty of flares and utmost quality.

Although they offer a wide range of denim products, one of the first things you should do when going on their site or entering their store is to shop for stylish Pure Western jeans made of high-quality and durable fabrics.

Their innovative jean design with the right mix of detail, stitch, stretch, wash, and fit, some with a bit of bling and others are tough enough for a night at the rodeo or ready-to-wear out and about in town.

Source: starrwesternwear.com

For instance, their Relaxed Rider jeans are not only designed to look great but also make you feel extra-comfortable in the saddle thanks to their midrise at the front and higher rise at the back which is the perfect rise for riding.

Made of elastin, these jeans contain the right stretch for extra room through the knee for movement. Featuring contrasting stitching and beautiful pocket embroidery, they’re certainly eye-catching and the perfect addition to your western-inspired wardrobe.

Another popular style of Pure Western jeans is their bootcut model. These classic midrise boot-cut jeans finished off with a beautiful signature design on the back pockets will make you comfortable and show a little flair while you’re there!

The detailed contrast stitching on the seams and pockets will take every western outfit to the next level. All you have to do is add your favourite belt, cowboy boots and your favourite shirt or top and step out in style.

And the best part? You don’t have to wait for the Pure Western jeans sale to get a pair as they are quite affordable given the quality and design you get in return.


Founded in 1947 Wrangler is one of the biggest denim brands in the world. With a more environmentally friendly manufacturing method, the brand has pioneered denim manufacture, reducing its environmental impact by setting aggressive sustainability targets, such as using 100% sustainable materials and powering all facilities with renewable energy.

However, Wrangler’s utilitarian and robustly constructed apparel is one of the reasons why it has become such a household name and denim institution. Similarly, although brands like Carhartt and Dickies were not primarily intended for fashion, they have quickly become part of the mainstream.

If you were to contrast Wrangler with one of its primary rivals, you would see that the brand is unaffected by consumer market changes. The only goal of Wrangler is to continue offering durable rodeo and outdoor workwear for cowboys and wranglers. Their line comprises branded t-shirts, traditional jackets, and shirting, creating a great wardrobe basis.

Wrangler’s denim is tough and long-lasting. They use a thicker twill for their denim, which not only makes it more durable but also fades more uniformly, keeping them in good condition for longer.

Justin Boots

Even the pickiest buyers will find this brand appealing because it is contemporary yet traditional, young and wild, exquisite and seductive. Justin Boots often releases amazing collections in a variety of styles and colours. The company’s name is attached to a variety of goods, such as riding boots, conventional boots, and cowboy work boots.

Their range of products is diverse and suitable for a variety of ages, personalities, and genders. Designed with comfort in mind while working, hanging out with friends, or even going on extended field excursions, a decent pair of Justin cowboy boots will become your go-to stylish companion.


Ariat western men’s boots are the way to go if you want a good pair of cowboy boots with classic Western styling and utility! The business manufactures everything, including authentic riding boots and trendy design statements.

Ariat western men’s boots are the way to go if you want a good pair of cowboy boots with classic Western styling and utility! The business manufactures everything, including authentic riding boots and trendy design statements.
Source: horserookie.com

The brand is also committed to safeguarding the environment. They work with the Leather Working Group to improve leather manufacturing in an environmentally friendly way, and they adopt innovative production techniques that use 50% less water than traditional ones. The use of this most recent cutting-edge technology makes Ariat men’s boots even cosier, robust, and adaptable!

Another way the company takes the environment into account is by producing items that stand the test of time. Owning a pair of Ariat western men’s boots will last you for at least the next 20 years. You won’t have any trouble choosing the ideal pair of respectable work boots for the construction sector, western booties which are one of the 5 stylish wardrobes essential for this summer, or riding and roper boots to cap the deal because Ariat has it all.