January 23, 2017 / by Emma Jones

A couple of days ago, I came across the information that Fujifilm’s first medium format digital camera will be available for purchase in the US next month. The arrival of this camera has generated a lot of excitement among professional photographers, which got me wondering: What is it about medium format film and digital cameras that makes so many people want to spend thousands of dollars on a single piece of photographic equipment? (Yes, some medium format digital cameras cost quite a lot.) In order to satisfy my curiosity, I did the necessary research and found out that, well, medium format cameras have so much to offer.

First of all, high-quality medium format cameras are really easy to use and can produce incredible photographs. True, large format cameras are the queens of resolution and dynamic range, but they are rather difficult to work with on site due to their size and weight, which is why so many pros and semi-pros opt for medium format film or digital cameras.

Those who actively shoot film or digital medium format say that the greatest advantage to it is the outright size. With three to four times the surface of a 35mm frame, medium format photographs can be enlarged significantly without losing quality. That’s precisely what makes these cameras a wonderful option for shooting major ad campaigns as well as photographing pieces of art for the purpose of online presentation.

According to a large number of professionals, medium format images are easily recognizable thanks to the lack of perspective distortion. Medium format pictures mimic how the human eye sees the world, which is something a full frame digital SLR camera won’t offer you.

If you shoot for a living and are looking for a medium format digital camera that will help you take your photographs to the next level and attract more clients, you might want to consider investing in the Hasselblad H6D-50c medium format DSLR camera. This high-end camera features a 50 megapixel CMOS sensor that’s capable of recording up to 14 stops of dynamic range. Furthermore, it offers shutter speeds from 60 minutes to 1/2000th of a second, faster shooting rate, and it comes with built-in Wi-Fi.

Those who have used this amazing camera say that it feels comfortable in the hand for its weight is distributed well. One of the strongest reasons to consider buying this camera is the fact that the Hasselblad H6D features a modular design, which means you have the chance to customize the camera to your personal needs. Yes, this item of photographic gear is not an inexpensive one, but you know what people say: You have to spend money to make money.